Services

Since its founding in 1993, Media Tenor has led the industry in the development of innovative products. Shaped by the institute's background in both academia and journalism, these media intelligence tools enable clients to leverage their media profiles so as to improve their corporate communication and crisis management strategies and to systematically detect risks and opportunities in the field of reputation management.

In addition to its specialized product offering, Media Tenor provides customized insight based on a comprehensive global database of media coverage. Media Tenor's scientific and results-focused approach assists its clients to make the right communication choices in an increasingly overstimulated but uninformed world.

We support leading universities and think tanks in their quest to attract the best researchers and most lucrative grants. As an OECD Knowledge Partner, Media Tenor also assists clients in successful thought-leadership positioning.

University Rankings

Media Tenor tracks and assesses the media visibility of internationally active universities on the basis of a number of criteria, including subject variety, reports on university courses, forward-looking statements and tone of coverage. This benchmark provides universities with a clear indication as how best to structure their communications strategies.

University Reputation Score

Media Tenor assists universities to formulate their own individualized Reputation Scorecards based on their specific communication objectives. This scorecard forms the basis of the university's communication plan which is continually fine-tuned according to the University's needs.

Media Impact

Media Tenor also examines the real world impact of media coverage. An example of such a project is the United Nation Academic Impact Initiative; Media Tenor assisted the UNAI in analyzing how selective coverage of migration issues could present a dangerous media image of migrants thereby leading to greater intolerance.

For 20 years, MediaTenor has provided one-stop solutions for top corporate leadership. We help optimize the impact of media relations on share price, employee satisfaction as well as sales targets, and track reputational risks & opportunities.

Reputation Scoreboard

The Reputation Scoreboard is developed by Media Tenor in conjunction with the client. Clear communication targets are set so that progress towards, as well as deviations from, the client’s desired media profile can be tracked in a holistic way.

CEO Positioning

CEO Positioning helps CEOs to develop thought leadership platforms in media that will enhance their profiles. Such positioning is critical as independent research has shown that CEO reputation contributes to nearly one half – 47% - of a company’s overall reputation; journalists pervasively attribute firm, and even industry, performance to CEOs.

Issues Management

Media Tenor monitors more than 700 issues on a daily basis, offering trend analyses in business, politics and social issues. Using this valuable database and Agenda Surfing knowledge, Media Tenor can predict which issues will become important in the media agenda a week before they rise to prominence.

With our own roots in journalism, Media Tenor works with editors and publishers to diversify their content, find better sources, raise their scoop rate and increase audience impact.

Editorial Profiling

Media Tenor uses its media benchmark data to establish holistic editorial profiles for various media channels. This analysis includes actionable recommendations for improving editorial quality and increasing audience figures.

Feedback Discussion

Media Tenor goes the extra mile and visits the editorial teams of all the media outlets it analyzes so as to improve their methodologies, establish dialogue, and ultimately aid media outlets in analyzing themselves. The unique approach of Agenda Setting and Cutting can aid editors and publishers in ensuring their publication is addressing audience concerns and interests, thereby maintaining their unique selling proposition.

Quotations Report

Tracks which media are most frequently quoted by their peers, and on which issues. Most Quoted Media assists publications and television programs to develop a strategy for more consistently meeting the needs of their subscribers/viewers and for increasing the influence of its editorial content.

Media Tenor has advised political election campaigns around the world for over two decades. We serve top levels of government on issues such as foreign affairs and public diplomacy.

Campaign Monitor

Media Tenor’s extensive analyses of American, British, Czech, German and South African general elections has provided significant insights into the election process. As a result Media Tenor has acquired unique expertise on what drives elections and what appeals to voters. Media Tenor actively works with international political parties on media election strategies and crisis management on both national and local levels.

Country Reputation

Tourist and investment decisions on where to spend money depend largely on the reputation of that country or city. Before allocating large budgets to advertising and image campaigns, it is advantageous to know which impressions have already been created by the media, and which have not, thereby saving both time and money. Media Tenor projects that have involved the image of countries and cities include the image of the mining town of Ostrava in the Czech Republic; the impact of the Bach Festival on the media image of the city of Leipzig and the image of the cities bidding to host the 2012 Olympic Games.

Democracy Index

The Democracy Index is a joint project with the United Nations Development Programme, tracking how the media supports democracy, for example, by reporting on various countries’ Parliaments.

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